Peggy Porschen Cakes, possibly the most instragramed cake shop in London, has created a clever little brand. Tourists potter down a quiet street in Belgravia just to take photos of the pretty pink parlour with its cute little bicycle and floral arch framing the door. In fact, the PR all over Instagram @prettylittlelondon is how I first discovered it.
Cupcakes and mini bottles of Moet is Peggy’s USP, with hefty slices of cake, tea and coffee served in pink cups and a range of iced fruit drinks available as an alternative. Peggy is pretty damn posh and a cupcake will set you back £5-£6. Delicious? Definitely – the cakes themselves rival Hummingbird and Primrose Bakery. Would everyone fork out that much for one? No. Luckily I had been given a generous gift voucher so enjoyed my scrumptious ‘strawberry champagne’ cupcake guilt free, but a friend of mine had previously arrived and left cake free after seeing the price tag.
The cake is light and delicious, the service pleasant and the shop itself pretty special. In terms of ambience, it is a MUST to either go on a day you can sit outside (presuming you don’t mind the eager tourists admiring the exterior) or get take out. The inside of the store is super cute but super busy and I wouldn’t find it relaxing at all to sit in there.
Recommended for those in need of a tres chic treat or a passion for all things pink!